Tomorrow's coffee ,
today
no coffee beans,
just bold flavour
We love coffee.
And clearly, so does the world.
Over 3 billion cups are enjoyed every day - it fuels mornings, meetings, and moments in between.
But coffee, as we know it, is under threat. Demand is set to triple in the next 20 years, while climate change could cut suitable land to grow coffee in half. A supply crisis is brewing.
So we asked ourselves: what if we could rethink coffee from the ground up?
Not to replace it, but to future-proof it. Because after all, we love coffee.
how we craft morrow
It might sound like magic — and honestly, it kind of is.
But at its heart, it's just clever use of nature and know-how.
We use age-old techniques to bring together natural ingredients that deliver the rich, bold flavour you expect from coffee.
No beans. No shortcuts. Just a new way to craft our daily brew.
Understanding what
makes coffee, coffee
We start by exploring natural ingredients using advanced flavour science to understand how they can come together to taste like coffee.
Decoding the
coffee bean
Our team then uses data and sensory tools to analyse thousands of flavour compounds found in the coffee bean, and then selects the right ingredients.
Biotransformation
in action
Using processes like roasting, malting, and fermentation we unlock the deep, complex flavours you would expect from your daily brew.
why we started morrow
what is happening with coffee
Climate change threatens
coffee at its roots
Up to 60% of land suitable for
growing coffee could disappear
due to rising temperatures and unpredictable weather by 2050.
Coffee comes with a
heavy footprint
Producing just 1 kg can emit up
to 17 kg of CO₂-eq, and
rising demand fuels deforestation
to make room for new plantations.
The coffee industry is now at a crossroads
Supply chain shortages and increasing production costs have pushed coffee prices to
consecutive all time highs.
our journey so far
our team
Our team combines commercial expertise with world-class flavour science. Our founder brings experience in launching and scaling innovative solutions, building strategic networks, and securing national partnerships, while Professor Ian Fisk, a leading coffee flavour scientist, anchors our technical development. Together, we combine market expertise and scientific rigour to craft our next generation coffee.
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